At Lotus, It’s Back To Business As Usual
The Lotus Evora S at the Geneva Motor Show. Image: Lotus
When Lotus’ former owner, Proton, was sold to industrial conglomerate DRB-Hicom, rumors of a pending Lotus sales jumped from simmer to full boil. After all, Lotus had never returned a profit for Proton, and the boutique sports car brand’s future plans would take serious money to see through. Throw in an aging and pinpoint-focused product mix, and it looked like the future for Lotus was anything but certain.
Earlier this month Lotus received funding from DRB-Hicom to resume operations, and now Autocar (via Left Lane News) is reporting that a Lotus sale is off the table. In the words of DRB-Hicom’s managing director Dato’ Sri Haji Hohd Khamil Bin Jamil, the company is “not thinking about a sale” of the Hethel-based brand.
That’s for now, anyway, since the DRB-Hicomm head was quick to qualify that one should “never say never” in regards to spinning off the halo brand. The company’s full review of Lotus is currently underway, so it may still be months before the ultimate fate of the automaker is decided.
2014 Lotus Elite Car Review
The renowned British manufacturer of racing cars lotus elite aptly named a new sports car. The word means better features even foreign friends of style or something elegant and refined, these new definitions of the Lotus Elite 2014 the company aims to fit an indication of rarity exclusivity and elegance. Without doubt, Lotus Elite essence of these words.
She is suitable for a 2014 Lotus Elite name, the future is smooth and aerodynamic ride, but also muscular and athletic. The same thing is happening with stylish interiors and cutting edge. The vehicle used to deliver impressive 5.0 liter V8 engine 620 hp, in other words, the car could accelerate 0-62 mph in under 3.7 seconds. Up to 612 hp and 531 pounds-ft of torque. The incredible speed of 2014 Lotus Elite, obtained by low weight only 3.638 pounds.
Lotus Announcing Recruits at BMW and Ferrari
Lotus wants to increase sales by 8000 units in 2015, and car manufacturers to give, announced the big guns to do, hiring Karl-Heinz Kalbfell and Guillaume Chabin, formerly of BMW and Ferrari.
Karl-Heinz Kalbfell is chairman Dany Bahar Lotus support and operational support at the company headquarters, and was appointed Sales Director Guillaume Chabin.
“It’s not often you get a brand as iconic cars like phase in its work to develop exciting, and I feel that now is the time to build my future with the Lotus,” said calf enthusiastically. Read more…
Categories: 4autochannel, Lotus Tags: Announcing, Ferrari, Lotus, Recruits
Paris 2010: Lotus Elise Concept evolves the sports car
It’s been a while since something took us by surprise at an auto show. Usually we’ve seen the pictures and read the press releases a few days ahead of time, so there’s nothing new revealed we weren’t already expecting. Until today. We were expecting Lotus to reveal a pair of new Evora models, a new front-engined GT called the Elite, and if we were lucky, maybe the new Esprit. What we got was something much, much better.
Report: Lotus bringing a pair of front-engine hybrids to Paris Motor Show
In addition to the pair of Evoras being introduced at this year’s Paris Motor Show, Lotus will also be unveiling two front-engine hybrid vehicles, in keeping with the automaker’s promise to offer more gasoline/electric sports cars. Edmunds’ Green Car Advisor reports that one of these hybrid cars will be a four-door hatchback and the other will be a two-door coupe.
Lotus debuted its hybrid concept earlier this year in the form of the Lotus Evora 414E Hybrid (pictured), but unlike the mid-engine concept, the two front-engine models will utilize a 47-horsepower 1.2-liter three-cylinder engine specifically designed to provide power to electric-drive hybrids.
We’ll have the full details direct from the Paris show later this month, so stay tuned.
Categories: Hatchback, Lotus, Paris Motor Show Tags: Lotus, Paris Motor Show
